Wednesday, March 10, 2010


Jeffronym (jeff-row-nim): An acronym for an activity/relationship that partially defines Jeff Cutler's life.

Why Jeffronyms? My sister lovingly complained earlier this week that she "had no idea what all of the "x"s mean in Jeff's Facebook updates." SXSW @ NOMX3? What DOES that mean? So I'm here to help you understand these acronyms so you can interpret and appreciate Jeff's life as I do. Have a Jeffronym not yet addressed here? Put it in the comments and we'll try to answer, or feel free to add your own Jeffronym here.

BMM (bee emm emm): BMM stands for Boston Media Makers, which is a monthly gathering of "media makers" (e.g. bloggers, video bloggers, twitters, etc.) for networking and professional horn tooting. They gather over breakfast at Boston's (in)famous Doyle's Cafe.

iRoadtrip (eye road trip): This was a road trip Jeff took with a group of four other social media gurus last year. They drove from Detroit, MI to Austin, TX (see SXSW below) in some sort of fancy Ford provided by, well, Ford Motor Company. Along the way they visited companies, like my beloved, that are doing interesting and innovative things with social media to reach out to their customers. This was a

NOMX3 (Nahm ex 3): Jeff's TV show he co-hosts with @mikelangford. NOMX3= nom x 3 or nom nom nom. Nom is geek speak for yummy. The TV show is like a talk show for guys, and involves eating lunch, thus the yummy yummy yummy or NOMX3.

RT (retweet): This Jeffronym is popping up on Facebook. It is actually Twitter speak for repeating something someone else has said on Twitter. People retweet if they read something particularly witty, smart or compelling. RT is also used for political reasons - to show your support for someone else's great work or to be noticed by someone you admire professionally or personally. While Jeff is an excellent writer he is humble and/or smart enough to pass along cool info he finds on Twitter.

SPJ (ess pee jay): Society of Professional Journalists, the professional organization of journalists. Jeff is the official social media trainer for SPJ, and he is flying all over the US delivering training for news organizations and journalists on the use of tools like Facebook to research stories, find sources, and deliver content.

SXSW (south by southwest): The annual social/new media conference Jeff attends in Austin, TX. It is sometimes called South By.

TTWA (things to worry about): Jeff's blog in which he inspires readers to be afraid of the things he is most afraid of.

WWJCE (double you, double you, jay cee, ee): What Would Jeff Cutler Eat, the picture blog that details on a meal-by-meal or snack-by-snack basis what Jeff has been ingesting. Want to know how many Twinkies one person could possibly eat in a single day? WWJCE can tell you. How much cheese can one man eat between lunch and dinner? WWJCE has the answers.

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